I use the principles of inbound marketing to create content that is valuable to current and prospective customers. Almost a decade ago, a mentor suggested I look into an Inbound Marketing certificate. After completing HubSpot’s certification, I’ve used the software and more importantly the inbound marketing methodology ever since.

See Applied Software, Graitec Group Case Study

Results:

• (asti.com) $14.03MM influenced revenue. 33% YoY organic search impressions. 156% YoY inc. in content conversions, 3 top spots & featured snippets, Video Marketing Program of the Year 2021 Award.
• (podcasting) 8.8MM pipeline generation, Best Construction Podcast of 2020 award, 2500+ eBook downloads, 2 million video views, host guest starred in 17 other industry podcasts.

Experience includes:

• Technical implementation and integration of CRM, website & marketing automation software.
• Strategic direction for content organization & SEO
• Design & execution of paid search & social campaigns
• CRO of landing pages and website
• Strategic design of lead nurturing campaigns
• ROI, campaign, and KPI reporting
• Video/Audio production & editing
• Creative direction on high end productions
• Optimization and strategy of email campaigns
• Templatizing content for global teams
• Creation and implementation of project management methodology for content team
• Management experience

Case Studies