Content Marketing

I use the principles of inbound marketing to create content that is valuable to current and prospective customers. Almost a decade ago, a mentor suggested I look into an Inbound Marketing certificate. After completing HubSpot’s certification, I’ve used the software and more importantly the inbound marketing methodology ever since.

See Applied Software, Graitec Group Case Study


  • ( $14.03MM influenced revenue. 33% YoY organic search impressions. 156% YoY inc. in content conversions, 3 top spots & featured snippets, Video Marketing Program of the Year 2021 Award.
  • (podcasting) 8.8MM pipeline generation, Best Construction Podcast of 2020 award, 2500+ eBook downloads, 2 million video views, host guest starred in 17 other industry podcasts.

Experience includes:

  • Technical implementation and integration of CRM, website & marketing automation software.
  • Strategic direction for content organization & SEO
  • Design & execution of paid search & social campaigns
  • CRO of landing pages and website
  • Strategic design of lead nurturing campaigns
  • ROI, campaign, and KPI reporting
  • Video/Audio production & editing
  • Creative direction on high end productions
  • Optimization and strategy of email campaigns
  • Templatizing content for global teams
  • Creation and implementation of project management methodology for content team
  • Management experience

Case Studies

Applied Software, Graitec Group