paid social mastery: from zero to $6.1mm in pipeline.
Applied Software had never tried paid social. I built a repeatable process from scratch that crushed industry CPL benchmarks by 460%, generated 10.5K leads, and tracked $6.1MM in pipeline and revenue across 14 global regions.
the breakthrough that changed everything
After a strategy session with LinkedIn corporate, I ran test campaigns with budget I fought for. The campaign crushed the industry benchmarks for CPL by 460%. From that point on, we maintained at least 300% below CPL benchmark, garnered 10.5K leads, and tracked $6.1MM in pipeline and revenue.
460%
Below industry CPL benchmark from the very first campaign.
10.5K
Leads generated across all campaign verticals.
sTARTING SMALL, THEN SCALING to 14 GLOBAL REGIONS.
A repeatable process that grew from a single A/B test to a company-wide paid social engine driving millions in pipeline.
$6.1M
Measured revenue and pipeline generated from paid social campaigns.
14+
Regions adopted the repeatable paid social process after acquisition.
~50+