taming the chaos: Marketing Ops transformation
Applied Software was adding products and brands fast in preparation for a major acquisition. Teams were disjointed and needed clearer projects, automated reporting, and visibility into the marketing org's progress. I built a custom project management framework that tripled team output without adding headcount.
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the breakthrough that tripled team output
After trying out a few tools, I got certified in Monday.com's project management methods, becoming a master of their platform. I implemented a custom Initiative > Workstream > Deliverable framework that saw a 3x increase in completed work. Sometimes the chaos is just a workflow that is one small tweak away from becoming something great.
the framework: initiative > Workstream > Deliverable
I started with one team's quarterly webinar workflow, refined it, then replicated across the org. After acquisition, the same framework scaled into workspaces for entire countries and regions, all tracked in real time.
Manual tasks reduced on the first workflow alone.
Additional headcount needed to achieve 3x output.
