content to revenue: the full funnel content machine.
GRAITEC had been building content for years but couldn't prove it was worth the investment. I tripled the website conversion rate, built a full funnel content engine, and generated $15.6MM in measured revenue and pipeline — ultimately contributing to our company's acquisition.
the breakthrough that proved content ROI
After tripling the conversion rate on the website and having a large sample size of leads newly cookied and tracking their actions within HubSpot, we were able to generate that sweet sweet report of revenue generated and influenced by channel.
what i built: the stack that drove it all.
From paid social to podcasts to automation workflows, I built an integrated content machine that turned GRAITEC's marketing from a cost center into a measurable revenue driver.
Automation workflows built for data enrichment, sales sequences, nurture drips, and list building.
Overall website traffic doubled while feeding the conversion engine.
Regions scaled globally using the documented process after acquisition.
the four pillars of the content machine
Paid social powerhouse. Lightning-fast conversion-optimized websites. Podcast pipeline and monetization. Comprehensive automation workflows. Each pillar fed the others, creating a compounding growth engine.