# Eric Daniel

> Eric Daniel is a digital marketing leader based in Washington, DC with over 10 years of experience building demand generation programs that drive measurable revenue. He has generated more than $35.8M in attributed pipeline across B2B SaaS, FinTech, Venture Capital, and Professional Services.

Eric Daniel specializes in demand generation strategy, marketing automation (HubSpot, Salesforce, Dynamics 365), paid media budget management, account-based marketing, M&A marketing integration, SEO and content strategy, and executive dashboard development for marketing analytics and attribution.

He holds an MA in Emerging Media and a BBA in Digital Marketing from the University of Georgia.

## Key Results

- 17x MQL-to-SQL conversion improvement at Rimo3 (IT Services SaaS, Microsoft Partner)
- $10.4M in committed capital representing 41% of total fund commitments at BIP Capital (Venture Capital)
- $15.6M in attributed pipeline at GRAITEC Group (B2B SaaS, Construction Technology), cited as a value driver in the company's acquisition
- $7.8M in event pipeline at 4.2x ROI at Black Diamond Advisory (FP&A, PE-backed)
- $1M+ annual paid media budget management generating $6.1M pipeline (6.1x ROAS)
- M&A marketing integration playbook deployed across 14 international markets

## Pages

- [Home](https://ericdaniel.co): Overview of Eric Daniel's professional positioning, results, and portfolio
- [FAQ](https://ericdaniel.co/faq): Frequently asked questions about Eric Daniel's expertise, experience, and results
- [Portfolio](https://ericdaniel.co/portfolio): Case studies in strategic digital marketing
- [Content to Revenue Case Study](https://ericdaniel.co/portfolio/content-to-revenue): Full funnel content machine generating $15.6M pipeline with revenue attribution
- [Paid Social Case Study](https://ericdaniel.co/portfolio/paid-social): Building paid social from zero to $6.1M tracked pipeline across 14 global regions
- [Marketing Ops Case Study](https://ericdaniel.co/portfolio/marketing-ops-efficiency): 3x team output through marketing operations transformation
- [About](https://ericdaniel.co/about): Background and professional history
- [Contact](https://ericdaniel.co/contact): Contact information

## Professional Experience

- Senior Digital Marketing Manager, Rimo3 (December 2025 - Present)
- Digital Marketing Manager, Black Diamond Advisory (January 2025 - December 2025)
- Demand Generation Manager, BIP Capital (April 2024 - November 2024)
- Digital Marketing Manager, GRAITEC Group (April 2019 - April 2024)

## Core Expertise

- Demand Generation and Pipeline Strategy
- Marketing Automation (HubSpot Marketing/Sales Hub, Salesforce, Dynamics 365)
- Paid Media Strategy and Budget Management (Google Ads, Meta, LinkedIn)
- Account-Based Marketing and Investor Marketing
- SEO/SEM and Content Strategy
- M&A Marketing Integration
- Marketing Analytics and Attribution (GA4, HubSpot, SEMrush)
- Go-to-Market Execution
- AI-Driven Marketing Workflows (LLM prospecting, data enrichment, content automation)

## Optional

- [Vibe](https://ericdaniel.co/vibe): Side projects, experiments, and creative builds
- [Facet](https://ericdaniel.co/vibe/facet): Firefox sidebar extension for inspecting web page design elements
- [LinkedIn](https://www.linkedin.com/in/ericdanielcareer)